Digital trade fair marketing connects the real and digital worlds14th February 2017 | published by EW SHARE
Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organisers and what’s up next for digital trade fair marketing in 2017 and beyond.
Originally published on UFI’s blog:
Artific...
Other News
INTERGEO to move German venues under new ten-year agreement with geodesy association
Easyfairs to launch Digital Accountancy Show in the US
GL Events overall H1 results maintain momentum, although Exhibitions division numbers drop 28%
RX senior VP to head ReedPop
Hamburg Messe signs deal with Explori
Grip tool connects Claude and GPT to live event data, reports saving organisers 10 hours per event
Arabian action stations: IEG to organise two new expos
Hyve acquires leading European AI, robotics and crypto events
in-cosmetics Asia made up for 2026 return in Thailand
R.E. Rogers India appoint new MD
New recruit to support UFI’s events operations
ExpoPlatform appoints former IMEX technology chief to commercial role
Cvent launches rebrand and $1bn investment plan
Messe Stuttgart hosts a over 1m visitors during past financial year with more international expansion planned
Comexposium makes strategic leadership appointments
Leap rebrands Ticketbooth as part of APAC expansion
ExpoPlatform to support meeting experiences across flagship Hyve events
IAAPA Expo Europe 2026 now a Certified Sustainable Event
Informa appoints new chair-elect
RX announces leadership change in France
Latest UFI Global Exhibition Barometer shows limited impact of situation in the Middle East
The Soar Point: If you don’t believe the AI hype, try this avatar for size…
FFAIR and Jonas Event Technology close gap between registration and exhibitor management
AI can write the email. It cannot shake your hand
ADNEC Group reports record economic impact
Hyve enters Legal SuperVertical with acquisition of LegalTechTalk
Green light for electric cars at Nuremberg Exhibition Centre
PLASA launches Carbon Literacy Training for entertainment technology professionals
Barcelona platforms architecture as Construmat readies to complement the celebration
PlantWorx confirms live digging and strong exhibitor demand ahead of its NEC 2027 debut
Latest Issue
EW Issue 3 – June/July 2026