In 2007, Simon Burton invited Mayfield to run a seminar on M&A in the events industry at his Exhibiting Show. One of Simon’s team (then aged 20) saw our session and in his own words: “the presentation opened my eyes to the idea of building and selling events. As a rookie in the industry I had been excited enough to sell space and work on other people’s events, but after the seminar I knew that if wanted to make real money I had to own my own business. Working under an entrepreneur l...