Following Cvent’s US$1.2bn sale, David Chalmers, marketing director of Cvent Europe has told EW that Augmented Reality will revolutionise the exhibition industry. We’ve already witnessed a huge leap forward in the AR use, and what started out as a futuristic phenomenon used by only a few is finally making its way from the mainstream world into events and exhibitions. Before we know it we’ll be checking in at registration using automated face recognition, finding ...