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Classic Bike Live attracts thousands to East of England Arena

by Murielle Gonzalez
Classic Bike Live

Bauer Media and Live Promotions have reported that The Footman James Classic Bike Live event welcomed over 9000 classic motorcycle enthusiasts to the East of England Arena and Events Centre (EEAEC). It is the second time that the event is held at the EEAEC.

The event took place on 28-29 October featuring classic motorcycle displays, demonstrations and guest speakers from the world of motorcycling.

Rob Aherne, managing director of motorcycling, Bauer Media Group, explained why the show had returned to the venue: “We chose East of England Arena to host Classic Bike Live because we were seeking a flexible, convenient venue for our new event.

“The inaugural show was very well received by visitors and exhibitors in its first year and we were pleased with the progress we made in year two. In future years we will be looking to make even more use of the venue’s range of spaces, as we have with our MCN Festival event in May.”

Making use of the EEAEC’s connected event space, Classic Bike Live extended throughout the main arena building, the adjoining atrium and into the Cambridge and Peterborough Suites, filling over 6,500sqm of indoor event space with over 80 exhibitors, 22 bike clubs, a cafe area and retail pitches.

This year’s show included a special display in honour of John Surtees who died earlier this year. The only racing driver to win world championships on four as well as two wheels, John Surtees’ racing legacy was celebrated at Classic Bike Live with a display of six of his iconic motorcycles, provided by the Surtees Foundation.

Alongside the Surtees’ bikes, the show featured 220 unique and classic motorcycles, some dating back as far as 1926, live stage chats from motorcycling legends, including 23 time TT winner John McGuinness and veteran racer and motorcycle designer, Colin Seeley, and the chance to experience legendary racing bikes being ridden in the paddock.

Jason Lunn, EEAEC’s general manager, commented: “We’re very proud of our associations with motorcycle shows like Classic Bike Live and the MCN Festival of Motorcycling, and our combined facilities enable us to offer the mix of indoor and outdoor event space that they need.”

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