Bernd Heinrichs has told UFI’s Open Seminar Basel audience that the world is thinking digitally and the exhibition industry can learn from various new business models. Heinrichs said those that do not adapt to digitalisation face an uncertain future. “We looked into market transformations at the likes of Google and Uber and asked what their jobs will be like in three years,” he added. “Whatsapp is taking over text messaging but Tesla is already...