Marketing
Comment: Why clear communication is a pillar of marketing
Strategic marketing leader Karin Hausmann looks at why you need to communicate clearly to get messages across to your audience…
Events at risk from cybercrime and breaches of data and legal compliance
The growth of hybrid and omnichannel events is creating added pressure for the events industry to understand the importance of…
Report: Marketing budgets grow with events a key driver
Total UK marketing budgets continued to grow at a solid pace in the second quarter of 2022, with events was a key…
LinkedIn restructures global events marketing team
LinkedIn has restructures its entire global marketing team. The professional network said the move was part of a…
How ambitious events marketers can carve out their dream careers
Ben Corbett has risen from marketing assistant to event director at F2F. Corbett only started his first events marketing role…
The ultimate guide to email marketing for trade shows
A comprehensive email marketing strategy is essential for trade show success. This guide aims to answer all you email marketing…
Why entering awards is good for business
Giant iTab marketing executive Aden Watson explains that when it comes to distancing yourself from your competition, you don’t…
How gaming strategies can help you market in the metaverse
ReedPop digital editorial director, Jon Hicks, looks at what events marketers can learn from the world of gaming and how to…
RecFest: Breaking the trade show mould
Glastonbury-style B2B event for the talent acquisition industry RecFest breaks the trade show mould. Here RecFest tells EN how…
Three mistakes you’re making with your marketing budget
Jamie Love, CEO of the growth marketing agency, Monumental, outlines the biggest mistakes of marketing budgeting. Picture this…
Magic and hidden value in events
There is magic and hidden value when it comes to events, says David Taylor (pictured right), founder and group managing partner…