ReedPop digital editorial director, Jon Hicks, looks at what events marketers can learn from the world of gaming and how to harness the power of the latest buzzword in marketing, the metaverse. ReedPop is a boutique group within RX – and a leading producer of pop culture events across the globe including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Co...