Total UK marketing budgets continued to grow at a solid pace in the second quarter of 2022, with events was a key driver of total marketing activity growth, according to the latest Institute of Practitioners in Advertising (IPA)’s Bellwether Report. Despite this, with strengthening economic headwinds, UK companies’ financial prospects deteriorated sharply, contributing to cuts in adspend forecasts. The IPA Bellwether Report reveals the marketing spend intentions across the ...