
Case study: Perfect timing. Breitling’s air show strategy15th March 2016 | published by EW SHARE
Breitling has showcased its aerobatics group, the Jet Team, across North America in a series of air show events.
The aviation industry is a key market for Breitling, a developer and manufacturer of technically-oriented watches and instruments.
To convey its passion for aerobatics Breitling created its own Jet Team; billed as the world’s largest professional civilian team performing on jets.
With fast and powerful aircraft pi...
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