In November of 2021, the long running Exhibition and Convention Executives Forum (ECEF), an information-sharing and networking event for leaders at associations and independent organisers, took place in Washington, DC, writes Stephanie Selesnick. One of the sessions, HLTH and Money 20/20 Case Studies, focused on those events held in October 2021.  The forces behind these events, Monique Ruff-Bell, vice...