Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences. As 2016 was ushered in with buckets of champagne and an embarrassing game of charades, I got thinking on one particular thought, 2006 was now a full decade ago. Since 2006 I’ve certainly changed; the way I consume TV has changed; my phone has changed inconceivably (the first Apple iPhone wasn’t released until 2007); social media has become part of my ever...