The National Running Show, the UK’s largest independent running show, have confirmed that New Balance will be at the show in Birmingham 2020.
The global sports footwear and apparel manufacturer will feature in the Intersport Zone. The brand will showcase its latest products and offers for all running abilities, with an expert team on hand to help visitors select what’s best for them.
New Balance promises to be a ‘key addition’ to The National Running Show Birmingham in its third year and will feature alongside other top brands including ASICS.
The National Running Show Birmingham will also feature a selection of interactive Feature Areas and a Speaker Programme at the Inspiration Stage. The Intersport Zone will also host a number of interactive feature areas including The Running Skills Theatre, Ask the Experts and All Terrain Running Track.
The Birmingham show expects more than 55,000 visitor ticket registrations for 2020, as well as over 250 exhibitors.
CEO of Raccoon Events, Mike Seaman, said: “We are proud to welcome New Balance back to The National Running Show Birmingham in 2020. New Balance has long been a big favourite among the running brands and is certainly one of our marquee brands. Their presence at the show will be important to runners and they will undoubtedly be bringing a fantastic range of products for runners to try and buy for the year ahead. This really is a show for runners of all levels and interests and we cannot wait to welcome everyone to the event in the new year.”
David Cope, UK Running Manager at New Balance, added, “The National Running Show Birmingham is a must-attend event for runners and we are delighted to be a part of such an inspiring, running-focused weekend. We are looking forward to working with our Official Sports Retail Partner Intersport in order to bring the very best products and team of staff to our area, and to help runners of all backgrounds to choose the best products for their needs.”
The National Running Show Birmingham 2020 will take place at the NEC from 25-26 January 2020.