AMR report claims organisers need to lift their value game13th April 2012 | published by EW SHARE
WORLD – Exhibition organisers will increasingly need a dual strategy for mature and emerging markets to provide exhibitor value in 2015 and beyond, a new report claims. Events industry consultancy firm AMR International’s new white paper, Winning Exhibition Strategies in 2015 and Beyond, says two factors are combining to mount a structural challenge...
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