Global event organiser George P. Johnson (GPJ) has predicted a broad use of VR in the exhibition industry. Samsung and HTC made presentations at GPJ’s Morning Premiere event, inviting brands to explore how on stand uses of VR technology including Oculus Rift, Project Morpheus and other mobile DIY products. “The b2b applications are endless,“ said Jason Lovell, head of VR at Samsung. “The challenge is how to engineer VR to your industry to create something consumers want ...