Jazmin Beale, head of marketing and communications at Olympia London, on how the venue team transformed its social media strategy The last AEO Awards saw Olympia London lifting the Best Use of Social Media accolade. Surprising for a venue, some might say. As a team we raised our social media strategy, which resulted on a 28 per cent growth rate, compared to a 5.76 per cent venues industry average. As one of the UK’s most historic and iconic event venues, we found ours...