The International Convention Centre (ICC) Birmingham has revealed it will be moving ahead with a three-year £10m refurbishment programme to “improve the customer experience and freshen up the venue”. The programme has already provided a facelift to the venue’s largest flat-floored space, the 3,000sqm Hall 3, and registration area, and is currently in progress throughout its mall. “The work on Hall 3 was completed in August and we have had extremely positive feedback abo...