What makes the events industry unique is its capacity to provide people with an unforgettable experience. This is a powerful tool that doesn’t come for free. The amount of thought, planning, strategic and creative thinking that goes into the making of an event has a price. The task for event organisers is to make the effort not only cost-efficient but also profitable. In order to make this work for organisers, the National Outdoor Events Association (NOEA) launched the commerc...