IEG’s initial fitness reps in Saudi Arabia builds good show muscle base11th February 2025 | published by Paul Colston SHARE
The first edition of the Riyadh Active Industry, Riyadh Muscle Show and Riyadh Active Exhibition event, organised by IEG Arabia, part of the Italian Exhibition Group, showed off some fine initial form in the Kingdom of Saudi Arabia.
The event ran over two activity-packed days (8-9 February) and was dedicated to wellness and fitness, drawing10,000 professionals, buyers, enthusiasts and competition participants. Organisers said numerous leading brands reconfirmed their participation at t...
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