When Kellie Shevlin started up the Craft Beverage Expo ten years ago, part of her ‘Phase 2’ was to launch a separate B2C event, writes Stephanie Selesnick. “It took longer than expected, but when we were offered a partnership with VisitPittsburgh, the Craft Beverage Experience (CBX) was born,” Shevlin said. Is launching a B2C event adjacent to a B2B event in a ...