Brand communications agency INVNT is launching a new collaboration agency named HEVĒ, dedicated to crafting ‘performance content’. INVNT says this content will be narrative-led, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was the former Chief Creative Officer and co-founder of Meredith- owned branded content shop, The Foundry. ...