
60% of trade visitors are decision-makers, says FKM7th September 2016 | published by EW SHARE
FKM, the Society for the Voluntary Control of Fair and Exhibition Statistics, has found that decision makers are rife at German trade fairs.
Its research fund that 59 per cent of trade visitors to international and national trade fairs have direct or joint decision-making influence regarding the purchasing and sourcing decisions of their companies.
This was the result of an evaluation of 120 visitor surveys from the year 2015 certified by FKM.
According to the survey, a ...
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