Global provider of lighting, video and rigging equipment and services, 4Wall Entertainment, has acquired UK company Smart AV. The deal, agreed in principle in November 2019, was completed on 2 March.
4Wall said it had acquired Smart AV in order to continue to grow its European and UK presence as AV suppliers and further support clients internationally. Smart AV’s current customer base will gain the advantage of global support and an increased array of equipment including lighting and rigging.
Smart AV is the second UK-based acquisition 4Wall has made in the past year, following lighting provider HSL, and becomes its third international location including Germany.
Smart AV’s 40,000 sq.ft. (3,716sqm) of warehouse, showroom facilities and demo area near London join 4Wall UK’s existing 165,000 sq.ft. (15,330sqm) space in Blackburn, which includes large prep areas, training facilities, WYSIWIG suites, and more.
Founder and CEO of Smart AV, Darren Poultney, will remain an integral part of the company and will assume the role of Director of Global Client Strategy for 4Wall.
“In the midst of uncertainty surrounding Covid-19, joining 4Wall is a very exciting step forward for Smart AV, our clients and the wider industry,” Poultney said. “We have brought together two growing AV companies, who are both leaders in the industry, and together have the strength to bring about positive change and help lead the recovery process.”
“Not only are we joining a company with the same ethics as us around customer service and support, but we will now also be able to increase our offering to our clients on an international stage, giving them access to increased resources, locations, equipment and know-how.”
Wes Bailey, President & COO of 4Wall, added: “While this transaction has been in the works for quite some time, we knew from the moment we met Darren and his team that Smart AV was a perfect fit for 4Wall. Their dedication to customer service, technology, and employing the best people the industry has to offer will continue to create an amazing foundation for our growth in Europe.”
Smart AV will be branded as ‘A Division of 4Wall’ throughout the rest of 2020, and will be rebranded as 4Wall London in 2021.