Easyfairs’ Packaging Innovations and Luxury Packaging London 2021 will host the likes of Amazon, Coca-Cola, Marks & Spencer and Estee Lauder, demonstrating that big brands still value the power of live, face-to-face events.
Following Easyfairs’ announcement of a new look Packaging Innovations London show for 2022, the exhibition planner has now released details of this year’s show, which takes place at Olympia London on 1-2 December. It will host some 180 exhibitors in the food, drinks, beauty, gifting, and fashion and accessories sectors.
Other brands that have already signed up to attend include supermarket brands Aldi, Nestlé, Ocado, Sainsbury’s, and Tesco; household retail names ASOS and Next; drinks specialists Absolut and Naked Wines; and beauty leaders including Elemis, GHD, Jo Malone London, and The Body Shop.
The event’s seminar programme will explore the FMCG and premium audience’s biggest questions, while The Pentawards will provide inspiration for packaging design.
Renan Joel, divisional director at Easyfairs, said: “Following a difficult year, we are excited to host Packaging Innovations and Luxury Packaging London in 2021. With so many amazing brands already signed up to attend, alongside our packed show floor of expert exhibitors, it is shaping up to be a very exciting event. Nothing beats being able to do business face-to-face, and this thinking is reflected by the broad variety of names we have seen signing up to attend the show so far.”