Hyve will use Eventflow, the AI-assisted event operations platform, to manage sponsors, speakers and media partners at the inaugural POSSIBLE Europe in Lisbon next October, after a rapid rollout at Fintech Meetup Europe’s own Lisbon debut this October.
Hyve brought Eventflow in at short notice for Fintech Meetup Europe, going live in under two weeks to support sponsor onboarding; positive feedback from the event ops team and sponsors led Hyve to extend its use to the speaker programme too, covering bios, headshots, abstracts and participant communications. The team also used Eventflow’s AI assistant internally as a shared reference point for event information.
POSSIBLE Europe brings Hyve’s US marketing, media and technology event acquired from Beyond Ordinary Events and MMA Global in 2024 to Lisbon for the first time. This year’s US edition drew 7,500 attendees, 330 speakers and 292 partners and exhibitors, with speakers from Coca-Cola, Unilever and Cloudflare; the European launch already has more than 50 launch partners signed up, including Microsoft, Reddit and PayPal.
Christian Skelton, co-founder of Eventflow, said: “Working with Hyve for Fintech Meetup Europe showed how quickly Eventflow could become a vital part of the event operations process. Being selected for POSSIBLE Europe enables us all to build on that experience and gives us the opportunity to work with Hyve from an earlier planning stage.”
Charlotte Masters, SVP, event operations global ventures at Hyve, said: “Fintech Meetup Europe gave us a useful test case for how Eventflow can support a new event launch. With POSSIBLE Europe, we have a much longer lead time, so can take what we learned from Fintech and design the sponsor, speaker and media partner journey much earlier.”
