International recycling company, TerraCycle has launched EventCycle, a recycling service that helps event organisers reduce waste by offering an easy way to recycle materials that are usually hard to dispose of.
Every conference, marathon, concert, tradeshow, or wedding produces hard-to-recycle waste that ends up in landfills. According to a study from Ecobooth, it is estimated that the UK events industry creates over 100,000 tonnes of waste per year which mostly ends up in landfill or being incinerated.
TerraCycle is addressing this issue by providing a way for the event industry to reduce waste going to landfill or incineration.
EventCycle offers Zero Waste Boxes in small, medium, and large sizes to collect various types of event waste, such as food packaging, name tags, lanyards, party supplies, race bibs, and more.
Julien Tremblin, general manager at TerraCycle Europe, commented: “We are delighted to launch EventCycle in the UK, as the amount of waste produced by the event industry is substantial. When developing EventCycle, we took into consideration all different types of events – whether you are planning your wedding, organising a marathon, a tradeshow, a corporate away day, amongst many others – we want to provide a solution to suit all needs and waste streams. We encourage all event organisers to explore our offerings and to help make the event industry more sustainable.”
Emily Jaundoo, Expo manager & operations at AMI, said: “This initiative aligns perfectly with AMI’s commitment to reducing waste and advancing the circular economy, while also reflecting our core values of sustainability, responsibility, and innovation.”
