Registration and badging company RefTech has partnered with website provider Event Engine, giving organisers who ask RefTech about a website supplier a named recommendation.
RefTech will refer clients to Event Engine, who will then work with Event Engine directly on their sites. The two companies can also link their systems where an organiser wants website and registration data to match. If both need the same attendee categories or registration status, for example, those fields can update automatically where the integration supports it, which cuts down on spreadsheet transfers and manual edits.
Event Engine’s platform, Rondayvoo, lets marketing teams change site content themselves when event plans shift, rather than waiting for a developer. It is built to sit alongside registration, exhibitor management and CRM tools.
Margaret Reeves, managing director of RefTech, said: “Clients sometimes ask us who we’d recommend for their event website. We can now put them in touch with a team we know and trust. If there’s information the website and registration system both need, we can work with Event Engine to get it where it needs to go, so the organiser has one less job to do by hand.”
RefTech has provided registration and badging for events for more than 20 years. It sets up online registration around the details an organiser needs to collect from different groups, such as visitors, exhibitors and speakers. The same records are then used for on-site check-in and badge printing, so attendee details are already in the system on arrival.
Tim Davies, co-founder and director of partnerships at Event Engine, said: “When an event is approaching and something changes on the website, the marketing team needs to be able to deal with it there and then. That’s why we created Rondayvoo. Working with RefTech gives organisers a way to connect the website with their registration system around what they need for their event.”
