marketing

New e-book amplifies advice
In its e-book Events Amplified: An insider’s guide to modern event marketing, ExpoPlatform has collated and outlined new advice…

EW’s UK sister publication launches expo marketing conference and awards
EW‘s UK-based sister publication, EN, is launching a new conference and awards dedicated to exhibition marketers. As…

London Yacht Show cancels 2019 edition
The London Yacht Show has cancelled its 2019 edition, and says it is ‘rescheduling’ to 2020. The organisers say the delay…

Event Horizon: You are not in the lead
Event Horizon is a column by EW’s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this…

MECC Maastricht launches new international marketing campaign
The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion…

RainFocus hires Kevin O’Rourke as Executive Vice President of Global Sales
Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales…

Confex panel: The future of the industry
The final panel on day two of International Confex took place on the main stage, where a panel of industry experts…

Global expansion for newly branded DRPG
Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the…

Informa’s London On Water Boat Show rebrands as London Yacht Show
The London On Water Boat Show in the UK has been rebranded as the London Yacht Show ahead of its 2019 edition,…

Are you utilising social media properly for your event?
A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use…

UFI launches the 2019 UFI Awards
UFI, the global association of the exhibition industry, has announced the launch of the 2019 UFI Awards. Organisers, venue…