The London On Water Boat Show has been rebranded as the London Yacht Show ahead of its 2019 edition, taking place from 8-12 May.
The rebranding provides a better fit for manufacturers and dealers who attract high end net-worth customers, giving them a platform to showcase their models, on water, in the City of London.
Andrew Williams, president, maritime, Informa Global Exhibitions, said: “Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors.
“We have consequently taken the decision that we needed to relaunch this event with a brand-new focus on luxury lifestyle yachting and boating, complemented by luxury brands.”
Informa’s portfolio already includes the Monaco Yacht Show in Europe, as well as the Fort Lauderdale International Boat Show and Miami Yacht Show in the USA.
Williams added: “St Katharine Docks is perfect for such an event, and we will continue to work with this iconic setting which is steeped in heritage and truly unique.
“In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.”