marketing

Advertisers say that events are now their fastest growing sector
By Phil Soar, Chairman of CloserStill Group and Nineteen Group Jeremy Rees is very well-informed. Excel (the venue once known as…

This is why your event website needs to prioritise GEO
For years, the playbook for getting maximum bums on seats at an event was fairly straightforward: build demand with great…

How ChatGPT ads will shape the event marketing landscape
“My audience isn’t on Facebook, there’s no point in us running ads.” “My audience isn’t on Instagram, there’s no…

Event Footprints explores what the numbers don’t tell you
Tech event specialist, Event Footprints has announced the third webinar in its free Best Foot Forward series, bringing together…

Solstice AV welcomes ICT specialist as new marketing director
AV solutions company Solstice AV has announced its latest addition to its leadership team, with the appointment of Louise Abbey…

SPARK: A new community has emerged
A new community has emerged in the events industry. SPARK aims to ignite leadership, amplify voices, and foster growth for women…

Dawn Farrow: The accidental architect of a live experience revolution
Consultant and founder of OnSale Live’25, Dawn Farrow, sat down with EN ahead of the inaugural event she created. Farrow shares…

George P. Johnson promotes Fiona Bruder to global CEO
American experiential marketing agency George P. Johnson (GPJ) has named Fiona Bruder as its new global chief executive officer…

AEO announces return of AEO marketing social
The Association of Event Organisers (AEO) has announced the return of the AEO Marketing Social, taking place on Thursday 22 May…

Connecting and empowering marketing, ops & sales professionals
Chris Skeith OBE, chief executive of the UK’s Association of Event Organisers (AEO), reflects on the January AEO…

Stockholmsmässan gets a new visual identity
The new visual identity has been revealed for Stockholmsmässan, Sweden’s largest conference and exhibition centre. Aiming to…