ReedPop digital editorial director, Jon Hicks, looks at what events marketers can learn from the world of gaming and how to harness…
Tag:
marketing
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There is magic and hidden value when it comes to events, says David Taylor (pictured right), founder and group managing partner of…
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The clash between sales and marketing is a perennial problem, but as more organisers recognise the importance of successfully promoting their events,…
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Marketing
The three marketers: EN30under30 marketers reveal their top tips
by Joe Gallopby Joe GallopThree of the EN 30underThirty class – Laura Jensen, Caylee Donaldson and Melina Viking – share their insights on current trends and…
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FeaturesMarketing
The metrics that matter most to marketers for market activation
by Paul Colstonby Paul ColstonMarketers differ on the metrics that matter for live events, according to new research from global staffing agency Elevate. The agency, which…
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Gavin Farley, co-founder and director of In 2 Events, has launched The Asembl Group. The Asembl Group aims to provide event and marketing buyers…
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Richard Kearsey of Emerald Colour investigates the impact social media has had on stand designs across the exhibitions industry. Social media…