PLASA Show drew 11,430 visitors to Olympia London from 6 to 8 September, up 10.5% on 2025. Unique attendees rose 8.2% to 8,136, across 243 exhibiting brands, including 70 new ones.
The show expanded again this year, with the Gallery Level becoming a fuller destination and two new additions in the West Hall: a Cybersecurity Pavilion and The PLASA Lab.
International visitors numbered 712, up 6.3% on last year, though as a share of the audience that’s essentially flat at 11.1%, against 11.3% in 2025. Student attendance grew more modestly than last year too: 521 students, up 2.4%, following a 31.5% jump in 2025.
Buyers made up most of the audience: 37% identified as final decision-makers, 24% as recommenders and 18% as specifiers, with lighting, audio and AV/video the three largest sectors represented. Female attendance rose 33%, from 763 to 1,017.
Robe UK returned as headline sponsor, staging a live production built around roughly 200 fixtures and launching new products including the Arianne 4 and 12, LEDBeam 400 and iT10 Profile. Canford Audio, marking its own 50th anniversary, became an official sponsor for the first time, saying: “It was fantastic to see Canford branding throughout the venue, and to give something back to an event that has supported us for so many years.”
First-time exhibitor SA Touring said the show had already generated business: “PLASA has already led to purchases and immediate business.”
