Olympia Events, part of Legends Global, has brought its food and beverage operations in-house, which was effective from 1 January.
The change applies across Olympia’s Heritage Halls and the International Convention Centre (ICC) and premium lounge, The Addison, which are scheduled to open in 2026. Olympia Events manages the Heritage Halls alongside the new venues as part of the Olympia estate.
Under the new model, food and beverage services will be delivered by Legends Global’s culinary and hospitality team. Olympia Events said the move is intended to support greater control over food and beverage delivery across its venues and event spaces.
As part of the transition, the retail and catering units across the Grand Hall and National Hall are being refreshed. A new selection of dining concepts, including Chicken Shack, It’s A Wrap, Bowl Me Over and London Kitchen, is expected to be introduced.
Olympia Events also plans to appoint a new executive chef in the coming months to lead the development of its food and beverage offer.
The in-house operation will focus on British provenance, with an emphasis on locally sourced seasonal ingredients and sustainability considerations.
Legends Global operates food and beverage services at venues across the UK and Europe, including Wembley Arena, AO Arena, P&J Live, and a number of major sports and entertainment venues. The company also oversees hospitality operations at several UK racecourses and provides catering services for football clubs including Chelsea FC.
“This new in-house model allows us to further elevate our food and beverage offer, providing a broader range of high-quality and premium options for our customers across our Heritage Halls, new ICC and premium lounge, The Addison”, said Rob Colegate, food & beverage director for Olympia Events .”It also gives us greater flexibility and creative control, ensuring our food and beverage experience continues to evolve in line with the scale, ambition and diversity of events hosted at Olympia.”
Stephen Cooper, SVP of food & beverage (Europe) at Legends Global, said: “We have a talented team, who I believe are the best in the business. They come with unmatched experience, real vision and exciting ideas to innovate and elevate. We’re incredibly excited to be part of bringing this project to life.”
