EN meets Matt Govett, the new managing director of MA Exhibitions, who talks Sticky Wicket frustrations, refuelling in Soho and championing the industry. What is the biggest topic that needs addressing in the industry? What will it take for MAX to win Sticky Wicket after two finals in the last two years, I blame the previous MD… What are the three things you would change in the industry? Better awareness of environmental issues – there is so much w...