International Confex returns to Olympia London, 2-3 March 2016, under the banner of ‘Ideas Factory: Innovation that shapes the industry’.  This year the show, which co-locates with the Event Production Show and The PA Show, is also part of UK Events Week, where Mastercard has confirmed one of the stand out sessions. Its head of European brand activation is flying in from Italy to host a Q&A session for organisers.