German survey shows exhibitions preferable to digital formats8th April 2020 | published by EW SHARE
A 2019 study commissioned by the Association of the German Trade Fair Industry (AUMA), carried out by KANTAR TNS, has revealed that German exhibition companies consider tradefairs to offer ‘substantial advantages’ over digital instruments, like social media and virtual marketplaces.
Almost all (99%) of the exhibitors surveyed consider ‘significant advantages’ of exhibitions to be persona...
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