The inaugural edition of hospitality exhibition, Host Arabia concluded at Riyadh Front Exhibition & Conference centre, with organisers Fiera Milano hailing its first international ‘Host Milano’ project as a success.
Co-organised with Semark Group and held alongside HORECA Riyadh and Salon du Chocolat et de la Pâtisserie Riyadh, Host Arabia’s debut brought together leading hospitality brands, decision-makers, and global professionals for three days under one roof.
Part of a unified hospitality week, the event featured over 500 exhibitors and 51,000 professional visitors.
Carlo Bonomi, president of Fiera Milano, commented: “We are proud that Fiera Milano’s expertise, through Host Arabia, has contributed to connecting international excellence with local ambition, creating a platform that will grow with the Kingdom’s remarkable vision for the future. Host Arabia’s success confirms Saudi Arabia’s emergence as a key player in the global hospitality landscape.”
Roberto Foresti, deputy general manager of Fiera Milano, added: “Our first edition in Riyadh exceeded expectations in every way. The partnership with HORECA Riyadh and Semark Group has proven the strength of collaboration between international and regional leaders. Together, we’ve built the foundation for a long-term success story.”
Jad Taktak, CEO of Semark Group, added: “Host Arabia’s debut represents a major leap forward for the Saudi and regional hospitality industries. Alongside HORECA Riyadh, we created a dynamic and inclusive ecosystem that brings together expertise, innovation, and opportunity, redefining how the industry connects and grows.”
Host Arabia featured a strong participation of Italian companies supported also by Italian Trade Agency and Italian Ministry of Foreign Affairs and International Co-operation.
The next edition of Host Arabia will be held at Riyadh Front Exhibition & Conference centre, 7-9 December 2026.
Host Arabia is one of the international projects of Host Milano organised by Fiera Milano.



