Connect Meetings, an Informa division and MICE event producer, has expanded its partnership with MatchPoint, an AI-powered networking platform, to provide sponsors with year round lead generation beyond event dates.
MatchPoint has served as networking partner across multiple Connect Meetings events over the past year. Under the expanded partnership, participating sponsors gain access to the MatchPoint Vendor Marketplace, which uses AI powered lead matching to connect them with prospects based on goals, behaviour and interests.
Matt Johnson, managing director of Connect Meetings said the platform also represents a step toward more advanced event intelligence. “What makes MatchPoint particularly compelling is its ability to capture real time behavioral data around how professionals connect and do business at events,” he said.
Through the expanded partnership, participating exhibitors receive AI-powered lead matching, year round company visibility within the Vendor Marketplace, compliant messaging tools, data driven insights and digital sponsorship opportunities.
“The integration of MatchPoint’s Vendor Marketplace into participating Connect Meetings events represents the kind of innovation exhibitors are looking for, solutions that extend value and create real business impact,” said Michela Giovannotto, vice-president of BizBash, a Connect Meetings brand.
