CloserStill Media and Comexposium have announced that ad:tech London, Technology for Marketing and eCommerce Expo will come together to form the UK’s largest marketing and advertising event.
The event, which will take place on 26-27 September at Olympia London, will be delivered by CloserStill Media and retail industry body IMRG to ensure an integrated experience.
The ad:tech brand and its suite of global events will remains part of Comexposium.
The intention is to create a destination event which reflects the convergence of advertising technology, marketing technology and ecommerce. More than 11,000 brands, agencies, media owners and tech providers are expected to participate in a programme of one-to-one meetings, multi-track conferences and social activities over the two days.
Justin Opie, managing director, IMRG and eCommerce director, CloserStill, commented: “I was part of the original team who launched ad:tech London 13 years ago and the event continues to be the beating heart of tech innovation and debate. Bringing ad:tech London, TFM and eCommerce Expo under the same roof is a genuinely exciting opportunity to extend our value proposition, break silos and reflect growing convergence in marketing, advertising and eCommerce technology.
“This portfolio creates scale that’s unrivalled in the UK and a forum for key decision makers from across the industry to come together, tackle key challenges and build relationships.”
1,000 senior brands and agencies attended ad:tech London last year. Highlights included keynotes from former deputy prime minister Nick Clegg and L’Oréal CMO Stéphane Bérubé, an agency CEOs leadership debate and The Next Big Thing, a start-up pitch competition in partnership with Nestlé and McCann. TFM and eCommerce Expo were attended by over 9,000 industry practitioners and 200 exhibitors.
Jan Barthelemy, global brand director, ad:tech added: “CloserStill has pedigree for delivering high-quality technology events and this partnership will enable us to create an even more valuable, immersive experience for brands, retailers, agencies, publishers and tech providers. We look forward to building the definitive industry event here in the UK in partnership with CloserStill.”
Mayfield Merger Strategies acted as adviser to CloserStill Media.