Marketing
The importance of using calls to action in marketing
Calls to action (CTA) are a crucial part in many marketing campaigns. With emails a single CTA has been found to increase…
Team ITG appoints new global managing partner to drive international expansion
Technology-led, multichannel marketing activation business, Team ITG, has appointed Natalie Somerville as global managing partner…
Rise of AI and return of events helps paid media agency achieve record turnover
Paid media agency Tag Digital has said it is on course for record turnover with AI supercharging their work in exhibitions…
Playbook launched to help B2B event marketers
Zuddl, the unified SaaS platform for managing events and webinars, has published a new ebook titled ‘The Guide To Before-Event…
VisitBritain’s multi-billion pound marketing campaign
National tourism agency, VisitBritain, launched a multimillion pound international marketing campaign to help drive Britain’s…
Blog: What is the difference between zero-party data and first-party data?
Jessica F. Lillian of RainFocus, an insight-driven event marketing and management platform, looks at what’s in store for…
EN Engage: Creating and nurturing communities in events
EN editor Emily Wallin speaks to Ashley Friedlein, founder of Guild, the platform powering more than 6,000 professional…
RX named in Top 10 Global Culture Awards
RX has been recognised by employee review platform Comparably as having one of the best global company cultures and marketing…
HubSpot launches new AI tools
HubSpot has launched two new tools powered by artificial intelligence which they say will help customers save time while creating…
Key takeaways from the EN Marketing Conference
Watch the highlights and see the key takeaways from the first edition of the EN Marketing Conference. Filmmaker and journalist…
Launch of service offering c-level consultants for businesses
Event marketing freelance provider TEMBO has launched a new consultancy service for businesses wanting to reach new levels. …