EN editor Emily Wallin speaks to Ashley Friedlein, founder of Guild, the platform powering more than 6,000 professional communities, about the best ways to create and nurture communities which support events.
In this interview Friedlein tells us why events need online communities for:
- editorial insight
- richer data
- driving attendance
Key highlights:
- How to add value for sponsors or exhibitors
- How communities can help networking and building excitement and drive attendance
- Pop up communities vs 365
- How events and communities can support each other
Further resources:
- Join the Events 365 community for event professionals
- How to combine Events with Community: best practice guide
- Sponsored communities: how to monetise online communities through sponsorshipÂ
For more information about Guild contact ashley@guild.co
