Marketing
EN partners with Tembo
Exhibition News has announced a partnership with event support agency TEMBO. The collaboration is aimed to provide a positive…
Festival of Marketing set for 10-year anniversary edition
Festival of Marketing is set to return for its 10th anniversary in October, featuring top speakers from the world of marketing…
How can exhibition marketers keep up with the latest trends?
The world of events is changing at a faster pace than ever. As technological advances continue to transform the fabric of…
Branding RX – how the global exhibition organiser manages corporate communications
Nathalie Haxby had never worked in face-to-face events before starting her role as global head of corporate communications for…
Arc acquires Marketing in Partnership Ltd
Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, has announced it has…
Delivering millions of extra value with lead-to-sales conversion strategies
The thorny issue of lead generation and conversion rates is at the heart of every exhibitions business. So EN editor Emily…
How is generative AI affecting exhibition marketing?
With machine learning and generative artificial intelligence booming, EN editor Emily Wallin asks if chatbots can improve…
AI platform to personalise human videos raises $5.8m seed funding
Generative AI video platform Gan.ai is announcing a $5.25m seed funding round as they scale up their software for personalising…
RX names Kathryn McCarthy as UK marketing director
RX has appointed Kathryn McCarthy as its new UK marketing director. McCarthy, who also sits on the RX UK senior leadership…
Marketing chiefs debate future of digital economy in Parliament
Marketing industry leaders warned of the risks posed by AI and ChatGPT as well as discussing the role automation and digital…
Report: The future of attendee acquisition marketing
The Centre for Exhibition Industry Research (CEIR) has published a report on the strategies B2B event marketers are using to gain…