Pure London has announced that children’s fashion trade show Bubble, will be re-launching at Pure London for the February 2019 edition.
Gloria Sandrucci, head of sales at Pure London added: “News of Bubble’s closure caused huge disappointment in the industry. Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research amongst retailers and brands, it became apparent how much the industry wants and needs a platform for kids. Pure London now offers its visitor’s womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”
Lindsay Hoyes, event director, Bubble London added: “Pure London provides a perfect new home for Bubble and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.”
The next Pure London takes place at London Olympia from the 10-12 February 2019.