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Opinion, analysis and expert commentary from across the exhibitions and events industry – written by organisers, suppliers, venue operators and the people shaping where the sector goes next.
Mark Parsons
Opinion · 27 October 2026
The data that makes agility count
By Mark Parsons, Director Events Intelligence At the recent Indy Summit, I moderated a roundtable on the trade-offs between…
Mark Parsons
Opinion · 5 October 2026
Your prospect list is lying to you
Prospect lists look reassuringly precise. Ten thousand rows feel like ten thousand prospects, each neatly captured with a company…
Philip Soar
Opinion · 1 October 2026
How the Met nearly strangled DSEI at birth
DSEI is the largest trade show in the United Kingdom. Recent Clarion numbers quote revenues of £31 million. But a weird…
Kate Chambers
Opinion · 29 September 2026
Saying no upwards – with evidence
Following on from the last piece about hitting numbers and where they come from, I thought I’d talk about how to say…
Jessica Cooper
Opinion · 28 September 2026
How I adapt once the event is over as a neurodivergent professional
We don’t talk enough about what happens when months of planning culminate in a few days onsite, or how the comedown…
Mark Parsons
Opinion · 8 September 2026
My weekend experiment building an AI sales coach
I was going to write a slightly academic article about the layers of data, but then the AEO Conference in Birmingham…
Jessica Cooper
Opinion · 4 September 2026
Finding the words I’d been missing
When I was named one of EN’s 30underThirty, I promised to use the platform to raise awareness of neurodiversity within the…
Kate Chambers
Opinion · 4 September 2026
I moaned about it for years. Then I was the one making the ask
When we were taking ICE* into new markets, one region at a time, we did it organically. People who already had a…