Mark Parsons

Mark Parsons is founder of Events Intelligence, a data business that analyses exhibitor markets using a database of over 750,000 companies. His work is built on the idea that data is what holds an organiser's community together and the clearest way to understand it at full scale – most organisers know their existing exhibitor base well, but have a limited view of who else in the market they could be reaching. Writing for Exhibition News, Mark makes the case that data isn't just another tool for organisers – it's the bridge between them and the industries they serve.