In his first column as EN guest editor, Phil Soar suggests that the exhibitions industry should evaluate its traditional pricing structures I was sitting in the pub reading the menu: ‘Steak Pie 15.95’; ‘Toad in the Hole 15.95’; ‘Pizza 15.95’; ‘Fish and Chips 15.50’; ‘Boeuf Bourgignon 15.75’. And all the rest were 15.95.