London Wine Fair has been acquired by Vindustrious, a new company founded by event director Hannah Tovey.
The management buyout, completed on 31 October, transfers ownership from Hemming Group, which launched the show in 1981. Vindustrious will retain all five members of the existing team, ensuring continuity ahead of the 2026 edition.
The deal secures the long-term future of the UK’s flagship drinks trade exhibition as it approaches its 45th year. Tovey said the new ownership will allow the show to “remain at the heart of the UK drinks industry, providing an unrivalled platform for business, debate, education and networking”.
She added: “Following a fantastic 2025 event that delivered a 40% increase in revenue YOY, we are well underway to delivering an even more exceptional event. Our Host Nation initiative has secured unprecedented bookings from the domestic wine industry and will be a key focus going forward.”
Investment was secured from Perrin & Partners and long-standing suppliers, covering pre-show operations and growth plans. Bookings for 2026 are already 14% ahead year-on-year.
London Wine Fair will remain at Olympia London, where it has been staged since its launch. The core team includes Kate Stretton, Mara Veith, Holly Boatright-Wilson, and Kasie-Ella Dixon, with Mark Gander continuing to oversee the growing Signature Serve spirits section.
Hemming Group chair Nick Service and managing director Bill Butler said they were “pleased the Wine Fair will continue in Hannah Tovey’s capable and experienced hands”.
Olympia’s senior event sales manager Fred Amofa added that the venue was “delighted to see London Wine Fair enter a new chapter while remaining at its long-standing home”.
London Wine Fair 2026 takes place from 18-20 May at Olympia London.
Photo by London Wine Expo
