RX UK has appointed Rosi Viljoen as head of visitor strategy. This newly created role will develop ‘High Value Visitor (HVV)’ strategies and activations across all of RX UK’s events.
Viljoen will initially focus on leading the RX Hosted Buyer teams, before expanding her role to include all show portfolios.
Having spent over 20 years at American Express working in the premium product benefit and loyalty space, Viljoen was instrumental in developing and implementing luxury travel and lifestyle programmes and customer loyalty strategies.
For the past five years, she has worked as a freelance consultant, leading projects such as managing a global digital transformation strategy for the American Express corporate card, and working for ILTM in a marketing and communications capacity.
Kerry Prince, managing director at RX UK, said: “We are excited to welcome Rosi to our team. Her extensive background in premium products and customer loyalty is invaluable as we strive to enhance our visitor strategy. I have no doubt that her leadership will drive remarkable growth and engagement across all our events.”
Viljoen added: “I am thrilled to join RX and to work collaboratively with such a talented team. My passion lies in creating exceptional visitor experiences, and I look forward to bringing innovative strategies to life that will not only attract high-value visitors but also elevate the overall RX event experience and build our customers’ businesses.”
