Roar Techmedia, the trade exhibitions organiser, has obtained an investment from Apiary Capital to fund the acquisition of a portfolio of events from Prysm Media Group.
The events are focused on the environmental, marketing and healthcare technology sectors and include brands such as RWM, Naidex and B2B Marketing Expo.
Roar Techmedia was founded by Duncan Kirk, who has built a management team with extensive market experience, many of whom have worked together in the events industry for several years. Together, they have launched, grown and developed many trade shows. In addition, the Chairman, Russell Taylor, has considerable M&A and operational experience having previously led ITE Group and Earls Court & Olympia.
CEO of Roar Techmedia, Duncan Kirk, said: “The healthcare, environmental and B2B marketing sectors are not only growing rapidly in terms of investment, but are also high on the public agenda. More effective management of the aging population, large scale commercial recycling and digital transformation, are all critical to how we live, communicate and work.
“The potential to revolutionise these events not only in the UK, but also internationally, is significant. Our management team’s experience of engaging global audiences, with programmes of high-quality content will deliver a new experience to attendees and exhibitors alike.”
Partner at Apiary Capital, Dan Adler, said:“Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach. The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us. We look forward to working with the team as they implement their exciting plans for the exhibitions and to supporting the growth and global expansion of the business.”