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Research project calls for event directors

by Murielle Gonzalez
Research project calls for event organisers

Trade show event directors are invited to participate in a global study into the attitudes and behaviours of event organisers.

Specialist exhibition research agency Explori is working in partnership with UFI, the global association of the exhibition industry, to build a complete picture of the experience of exhibitors around the world.

As part of this project, they are looking to conduct depth interviews with event directors on trade shows of all sizes and maturities.

This exhibitor insight will build on the 2016 research published by UFI and Explori on the visitor experience in the major expo markets.

“Last year’s report was the industry’s first major piece of research on the satisfaction, loyalty and advocacy of the visitors on our show floors. It helped increase the focus on customer experience and the essential role it plays in the sustainable growth of our industry,” Explori CEO Mark Brewster commented.

Brewster said this year the research turns the attention to exhibitors and seek to understand the key behaviours of organisers in determining the exhibitor experience.

“We are reaching out to trade show directors to ask them to give a small amount of time to support this important piece of research,” Brewster explained.

Telephone interviews will take no more than 20 minutes and responses will be treated in the strictest confidence.

The initial findings of the report will be presented at the 84th UFI Global Congress in Johannesburg in November.

Event directors who would like to put themselves forwards to take part in the study should email project coordinator Lauren Martingell via email l.martingell@explori.com.

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