On 13 December, event profs from across the industry descended on The NEC to bring a spot of festive cheer to the local community.

One Day at Christmas, organised by Mash Media, put on a Christmas extravaganza for elderly people in the local area, making use of the NEC’s spectacular Christmas party set-up and with logistical support from the fantastic team at CEVA Showfreight.

There were songs, food, Santa, boomwhacking (whatever that is) and a whole load of festive cheer, with representatives from organisers, venues and suppliers taking time out of their busy working day to support the event.

Check out highlights from the day below: