The Ricoh Arena, Coventry will host the first edition of SOLE FASHION
with a two-day format on Sunday 16th and Monday 17th February 2020.
Global brands such as Rieker, Remonte, Josef Seibel, Rohde, Romika, Tizian, Ara,
Hush Puppies, HB Shoes, Mephisto, Euroleathers plus represented brands including
Skechers, Rocket Dog, Crocs, are all backing the move.
Chris Gorrod, UK managing director for Brevitt Rieker Ltd commented: “Businesses are
always looking for alternative routes to market in these challenging trading conditions.
However, nothing can replace an industry gathering each season where we can meet our
customers and present our latest products to new and existing retailers. I am genuinely
excited to be supporting SOLE FASHION with the Rieker and Remonte brands. I feel it
addresses the current needs of the industry from both a supplier and retailer perspective, the
timing of this collaboration is perfect. A prestigious venue like the Ricoh Arena will provide
an impressive new backdrop for our industry event”.
Organiser of SOLE FASHION Penny Robinson stated: “I am delighted to
be working with the UK’s footwear industry to deliver an exciting new trade event focusing on
branded footwear. There is still a strong desire for the industry to showcase their collections
each season, however participating brands demand to see a realistic return on investment.
The cost-effective and clear pricing of stands makes SOLE FASHION more accessible,
attracting new and lapsed UK trade show exhibitors resulting in an unmissable industry
event. It will be strongly focused on delivering the key retailers from the UK and Irish market
and creating a fresh and exciting platform for people to do business. The reaction so far from
some very notable footwear industry figures has been extremely positive.”
Josef Seibel UK Ltd’s managing director Martin Ingram said: “Sole fashion offers a
great opportunity to refresh the industry’s trade event and to create some excitement within
the sector. The proposition of a new venue, a focused two-day format and most importantly,
a viable return on investment, makes the event very interesting for us.
We are delighted to be returning to the UK trade show format with Josef Seibel showing
alongside Romika and Tizian. We look forward to meeting with our many partners and
retailers at Sole Fashion”.